Market Your Home:

The pricing strategy you settle on is the single most important determinant in how successful your home sale will be. However, once you have determined the proper pricing strategy, now your home needs an integrated marketing approach utilizing every medium that serious, qualified home buyers will search to find homes listed on the market. A proper marketing program for a home should include, at minimum, exposure in the following media:

• Multiple Listing Service
• Internet
• Newspapers
• Direct Mail
• Open houses
• Broker open houses
• Professional photos/Virtual Tour
• Address specific website
• Yard Signs

Show Your Home:

Buyers want to see your home when they are available, not when you are. Your agent is available whenever buyers are available. If a buyer drives by your house, sees the sign and wants to see the inside of the house, someone needs to be able to run over there immediately. That's where your listing agent comes in. Prudential Unlimited Realty agents work full-time. Many of our agents work in teams to ensure maximum coverage for our listings.

A strong listing agent does not just show your home. They sell it. A skilled agent will uncover buyer's needs, motivations, timeframes, desired attributes and sell to the attributes that are a match and sell away from the features that do not match. A good listing agent will ask buyers lots of questions and not just tell them about the features they think are important. A listing agent must listen well. An agent must know the competition and how your homes measures up.

Timely follow up is essential. Many buyers think they have time to think about it. A strong agent will create urgency and encourage qualified, interested buyers to make an offer or, at very least, come back to the house for a second look.